Coreile Letter by Kassey Lee
July 20, 2016 (Wed)
When I was studying in the lone star state, one spring break we decided to visit Mexico. Two boys, two girls, a beat-up car, and little money. Mosquito attack made camping on beaches unbearable. While in Mexico, we could afford only a small hotel room with only one bed, so two girls shared the same bed and boys slept on the floor. Water guns, pillow fight, and lots of silly games, but the s word never came up. This happy time always remains in my memory. Here’s the post.
Domainfest, Cyberport, and the wonder of Choy Sum
I listened to the interview of Jothan Frakes on Domainnamewire.com yesterday. When Jothan mentioned the upcoming Domainfest to be held in Cyberport, suddenly an old memory returned to me.
In my teenage years, I lived in a public housing estate situated next to what is called Cyberport nowadays. Back then, it was not a port and it had nothing to do with cyber space. There was a lot of space though, but mostly unused or for small farming only, if my memory is still serving me well.
In the summer, my father would wake me up at 5 am to walk a short distance to the sea. We swam for an hour as a morning exercise even though I would rather spend time in my bed. Anyway, while floating in the sea, I often looked up and saw a man working his small farm on the hill across a small bay. He carried two large buckets on a pole slung across his shoulders. He swung the buckets forward and backward to release the liquid fertilizer to the Choy Sum vegetable he was growing.
The vegetable was likely sold in the local market where my mother shopped. She liked to stir-fry the fresh Choy Sum with minced garlic and the dish was really delicious. I particularly remember the sweetness in it, which was once explained to me by my mother who used to grow vegetable in her garden by using urine diluted with water as fertilizer. The rest is wonder when God turns the saltiness in urine into sweetness in the vegetable.
I don’t know what happened to the farmer later on. He probably retired with a fortune after selling his land for the cyberspace development. And here’s a lesson we can learn about land as well as domain names: The increase in population (online) will lift the value of land (domain names).
Back to Domainfest. I didn’t attend Domainfest 2015 but I have watched most of its related videos available on Youtube and found great value in them. For example, in the China Boot Camp for Domainers 2015-09 video (https://www.youtube.com/watch?v=j8ozM_aNhLU), at 40:18 Raymond Li of Allegravita mentioned that 70% of internet visitors used search engines to find a website, and at 42:47 Jiehao YU of 10.cn talked about the $20m saving in advertising every year when Jing Dong upgraded its domain name to JD.com.
These two apparently insignificant pieces of information are like gold in my mind. They indicate a trend of changing consumer habit in China: from reliance on search engines to direct visit if the domain name is easy to remember. So, there is value in attending conferences and I plan to do so in the future when I can afford.
One final note. If you will be attending Domainfest in Cyberport, be sure to try the stir-fried Choy Sum with minced garlic at a local restaurant, and taste the change from saltiness to sweetness in the vegetable.
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This is a guest post from Kassey Lee, who runs one of the most influential and comprehensive Chinese domainer blogs in English recognized globally, the Coreile Letter.